The UK government will pay you $120,000 to convince the public that it has successfully tackled illegal immigration
The UK government has quietly published a six-figure job advert, not for a political expert or border agent, but for a communications leader whose main task is to make the public believe Labor is getting a handle on immigration. Think: less boundary power, more brand management.
According to the job advertisement published two weeks ago He is linkedinthe role of Deputy Director of Immigration Communications is key to “keeping the streets safe and the borders safe.”
For up to $120,000 (£91,000) the candidate is expected to “help management detect and mitigate risks and drive change in attitudes and behaviors that ultimately underpin the UK’s economic security and prosperity.”
The successful candidate will also see a generous contribution from their employer towards their pension of 28.97%. But they will need to be equipped with the ability to navigate crises, influence ministers and drive behavior change across the highly complex, contentious and high-stakes area of the public service.
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One of the key messages that everyone in an immigration communications role should take home is that the government is working to reduce the number of illegal migrants, including those crossing the Channel in small boats.
They will have their work cut out for them. Telegraph More than 1,000 migrants reportedly arrived on 15 small boats during a single day last week, taking this year’s total to 35,476 – a 33% increase on the same period in 2024. The pace mirrors the record levels of 2022, when nearly 45,000 people crossed the Channel under the Conservative government.
A source at the Ministry of Interior stressed Telegraph That the position was not newly created, and was deployed because of a change in staff, not because of a change in approach. However, in the report, the Conservatives questioned whether the position would actually make a difference, while suggesting the new hire is merely a PR stunt.
Shadow Home Secretary Chris Philp said: “Instead of stopping illegal immigration, they are hiring people to try to cover it up.”
The successful candidate will also have to face the Public Consent Tribunal. Some social media users were quick to criticize the job listing as a waste of taxpayer money and government “propaganda”.
“In other words, creating misinformation as ‘fact’ and comforting you,” one person wrote. X.
Another added: “Instead of fixing the problem, they would rather spend £90,000 convincing you they’ve fixed it.”
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