OpenAI launched Frontier to win more business customers
OpenAI CEO Sam Altman is pictured in Berlin on September 25, 2025.
Florian Gartner | Phototheque | Getty Images
OpenAI announced a new enterprise platform called Frontier on Thursday, its latest launch as part of its ongoing efforts to win more business customers.
Frontier acts as an intelligence layer that connects disparate systems and data within an organization. OpenAI said the platform will make it easier for companies to manage, deploy and build artificial intelligence Agents are tools that can independently perform tasks on behalf of a user.
“Frontier is really a recognition that we’re not going to build everything ourselves,” Fidji Simo, OpenAI’s CEO of Applications, told reporters during a briefing. “We’re going to work with them to build an ecosystem, and we embrace the fact that enterprises need a lot of different partners.”
OpenAI has been aggressive in enterprises in recent years, and announced in November that more than 1 million Business customers around the world are using the company’s technology.
Last month, OpenAI CFO Sarah Friar told CNBC Those enterprise customers account for roughly 40% of OpenAI’s business, though she expects that number to reach closer to 50% by the end of the year.
OpenAI’s new Frontier platform is “complementary” to its existing business offerings, including ChatGPT Enterprise, the company said.
“What’s still really missing for most companies is an easy way to release the power of agents as teammates who can work in the business without having to rework everything underneath.” Dennis DresserOpenAI’s chief revenue officer, said during the briefing. “That’s why we built Frontier.”
OpenAI declined to share pricing details for the platform.
Frontier is compatible with agents created by OpenAI, agents that enterprises create themselves, as well as third-party agents such as Google, Microsoft And Anthropogenic. Simo said it’s not possible for OpenAI to “build every AI agent that companies need.”
The platform provides agents with access to a “shared business context” within an organization through which siled internal applications, ticketing tools and data warehouses are connected, OpenAI said.
With this context, AI agents will be able to handle complex tasks and reason on data in an open agent execution environment, according to the blog post. This means that employee agents in a company can use tools on the computer, run code and work with files, for example.
Frontier also includes built-in tools to evaluate and optimize agents’ performance, helping them improve over time, OpenAI said.
“What we’re fundamentally doing is turning agents into true AI colleagues,” Barrett Zoph, OpenAI’s general manager of business-to-business, told reporters.
sleepy Rejoined OpenAI After abruptly leaving Thinking Machines Lab in January, an AI startup he co-founded with former CTO of OpenAI, Meera Murati.
Frontier is initially launching for smaller customers, OpenAI said. Early users include organizations such as UberState Farm, Intuition And Thermo Fisher Scientific. The company said wider availability is coming in the next few months.
See: Watch the full CNBC interview with OpenAI CFO Sarah Fryer



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