How to attract Asian customers with coach and prada coffee and cakes
Corduroy Ralph Lauren Letter Jacket on Brand The store in Singapore is about $ 900 in Singapore dollars ($ 993).
But Vanilla Lat in his cafe? Comparative theft on SG $ 9.
Ralph Lauren to Coach, Louis Vutu, Dyer and Prada, Clothing and Luxury Brands are opening stores in Asia that prefer more experiences than tangible purchases.
This is especially true of General ZS, coach CEO, Todd Khan said, “Squalk box Asia“Monday.
He said, “General Z in the world really focuses on self-expression.” “Cafe (have) really about that self-expression, to enhance that idea of the community.”
Many General ZSS is pleased to share “self-expression” online, resulting in a free word-to-day advertisement for concepts such as the coach’s “pepper crab” soft service ice cream, which comes to the top with a branded manneu or fried buns in the new cafe in the Resorts World Sentosa.
New hook
Sunglasses and Kitchen may be the purchase of high-end fashion gateways in the past. Today, new customers can have at least the taste of luxury-with the first handbag made of cakes instead of a leather-cut leather.
The coach’s food started in Asia in Asia, where the company experimented with different food and drink concepts. The brand will open a coach-branded steakhouse at Jewel Changi Airport in Singapore in October.
Finally, the company statistics show that coffee shops are “the best look for us.”
He said that the coach cafes in the high -leg traffic areas are beneficial. Moreover, they sell more goods, often the shopkeeper’s companions have a place to rest and rest, which can make the shopkeepers a longer time, he said.
He said, “Where we have a coffee shop, we saw good results from 15% to 35% in the core shop.
The coach has more than 980 stores globally, and the “empirical minor” march can start more than 100 coffee shops worldwide in the next four years, he said.
Below the prices, the purchase of
According to the State of Luxury reports of Mackins and Company, the profit from the luxury industry published in January was almost tripled from 2019 to 2024. However, a large part of this growth – about 80% – not just increasing demand, but the price has increased, he said.
Capuchino in Prada Cafe on the second floor of Singapore’s Ien Orchard Shopping Mall is more than $ 15 Singapore dollars ($ 12 with tax and service charges).
Source: CNBC
According to the Management Consulting Firm Ben & Company, the futures of the luxury goods companies are now less fixed due to a decrease in sales by 2% in 224.
“Traditional European luxury has gone up to 10x 15 or 20 years ago,” said the coach’s Kahan.
They said, “I don’t think good for you to save four months to buy a handbag,” he said, “A lot of our product sells a lot of our product between $ 300 and $ 500 and it is very popular for a young person.”
Nevertheless, Kahan said, the coach’s strategy is not about catching the attention of General Z.
“Soon, we’re talking about General Alpha,” he said.
The report contributed by CNBC Zamroth Nisha and Kala Ling.
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