From playing collection to the symbol of international status

The Sunny was Thursday evening in the Washington Square Park in New York. People gathered together for a reason and just one reason: a labyrinth fashion show.

On June 12, the Labubu lovers slip down the sidewalk with small toy demons, their purses, backpacks, beltles – even on the harness of their dogs. The model won a new toy with the best flair and naturally, a purse to hang it.

In the evening Blind-Box Staff Animal Toy suddenly happened around the world. It was a glimpse of the madness, which is in about $ 30 and sold by the Chinese collection company Pop Mart. Labu means “a small monster with a” high, pointed ears, serrated teeth “and” scratch “smile, Pop Mart’s website?

Pop Mart Labu sells hundreds of different versions – the color and ratio varies – and as a sealed pack of baseball card, they do not know what fans bought until they unboxing. More than 1 million ticker videos mention strange small demons and sell it in a long time.

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Fans buy strangely scary dolls for their young children, from adult fashionistas and toy collections to parents. They can stand for hours at the pop Mart store and the vending machine, even traveling abroad to get their hands on one. Some labubs go for hundreds of or thousands of dollars on the resale market like Stockx or eBay.

According to the company, Pop Mart brought about 1.0.14 billion yuan ($ 1.8 billion) to the global revenue of 224. Announcement of the most recent annual results? They include the equivalent of a profit of $ 460 million, the announcement said.

About 423 million dollars of the company’s global income have only come from the Labubu dolls, says Emily Broo, head of intellectual property licenses for the United States. It is 529% from 2023, she added.

“We have seen an incredible growth of revenue and literature in all our IPs,” says Bro. “Labu definitely hit the astronomical number last year.”

Here’s how Labu went to the viral, money sensation from playing a simple collection.

Pop Mart was founded in China as a small shop in Beijing China. His founder, Wang Ning – now 38 – a college advertising student had a play for retail sales, where he would like to sell equipment to his classmates, According to Bloomberg?

The business continued to grow in the mall in the mall and opening an online store in 26, 2016. Pop Mart regularly participated in creating different toys and idols with artists, and in 2019, artist Casing Langashi, who explained the picture book series “The Monster”.

Labubu is a character of the first wave of the first wave of the Labu dolls of Pop Mart “Art Toy Type (Business) broke the sale records,” According to the company’s website? A year later, Pop Mart started a public trade on a $ 6.9 billion assessment in Hong Kong, and replaced the company in the range of international tiemechers like Mattel and Hasbro.

In 2023, Pop Mart began to sell the lubbus versions with the keys to them. Subsequently, in April 224, Lalisa “Lisa”, a member of K-Pop Band Blackpink, was discovered by Manoban on her purse as a bag charm.

She started a frenzy, because people reached their own monster toy Ory Xerry – Pop Mart’s dolls quickly changed to fashion OYYSSari and the symbol of social status. Celebrities like Lizo and billionaire Rihan put Labbus on their own purse and popularized toys.

People customize their dolls, give them a hat, “designer” outfits, sunglasses and their own purse. Some people even put real tattoos on their labube’s face. The market cap of Pop Mart is now $ 2 $ 3.8 billion till Monday afternoon – Mattle’s .44 billion and $ 5.63 billion in Habro’s $ 7.63 billion.

There are more than 90 minor locations in the United States worldwide in 500-more stores of Pop Mart, with a vending machine, According to its website? The company’s success has pushed ning’s estimated net assets .6 21.6 billionCalled forbes.

Some Labu fans say that their love for fearful demons is good beyond the effects of celebrity: they love to try to get a unique look, the lungs for them, and to try to get a specific labby in their collection.

This has been caused by a limited supply of pop mart Customers are fighting on Labubes? Increasing redevelopment prices have created a market for Knock on Labubus, known as “Lafufus” on platforms such as Amazon Mezhon and Le Lexpress.

The trends of fashion and pop culture do not last forever, so that the lugus dolls can eventually decrease in popularity over time. For now, Pop Mart is planning to expand internationally – taking advantage of it when the craze exists – and enhances the roster of the artist to create and sell more character, says Bro.

“Pop Mart has been about 15 years and we are really creating a brand for longevity,” she says. “When we are diversifying our artist’s portfolio and we are diversifying the way people can really interact with our characters.

1 CNY was converted from CNY to USD using the wreath conversion rate 0.139323 USD on June 16, 2025. All the amount is round up to the nearest dollar.

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